Toy Manufacturer Mattel and Cryptoys Announce Masters of the Universe NFT Collection
This week, in celebration of the fortieth anniversary of the Masters of the Universe (MOTU) franchise, the toy manufacturing firm Mattel introduced the launch of the official MOTU digital toy assortment. The new assortment, dropping on November 9, will function traditional MOTU characters like He-Man, Battle Cat, Tri-Klops, and Evil-Lyn.
He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse
On Wednesday, Mattel, Inc. (Nasdaq: MAT) and the brand new non-fungible token (NFT) platform Cryptoys revealed plans to launch a digital collectible assortment based mostly on the Masters of the Universe (MOTU) sword and planet-themed media franchise. According to the announcement, the restricted version assortment was unveiled this week in unison with MOTU’s fortieth anniversary.
MOTU is well-known for the characters He-Man and She-Ra, as the favored 5.5-inch action-figure toy line was launched in 1981. The MOTU or He-Man cartoon movie sequence adopted two years later in 1983. Mattel’s MOTU franchise remains to be a popular culture traditional after 40 years, with He-Man and Skeletor featured in memes and newly created toy strains. For the brand new MOTU NFT assortment, Mattel teamed up with Cryptoys, an NFT firm that mixes toys, gaming, and leisure.
Cryptoys leverages the Flow community, a blockchain challenge utilized by the Dapper Labs- crafted NFT collections NBA Top Shot and NFL All Day. The MOTU NFT assortment will launch in three waves and the primary launch will function He-Man/Prince Adam, Tri-Klops, Battle Cat/Cringer, and Evil-Lyn. The waves will run from November 2022 to January 2023 and different characters like Orko, Man-At-Arms, Skeletor, and Beast-Man shall be launched.
“With a unique ability to remain at the forefront of pop culture for 40 years, Mattel’s Masters of the Universe IP has an extremely high consumer awareness level and strong collectability value,” Mattel’s world head of digital gaming, Mike DeLaet, stated in a press release. DeLaet added that the toy manufacturing firm appeared ahead to “providing fans of all ages a new way to experience He-Man and Masters of the Universe.”
According to Cryptoys, each MOTU drop will contain 10,000 toys per character and each one will have different skins across seven unique rarity levels. Cryptoys says that the scarcity of each skin will make the collectible even more “powerful.” The new MOTU NFT assortment just isn’t Mattel’s first time coping with blockchain know-how as the corporate issued the Mattel Hot Wheels NFT Garage line with the Wax blockchain staff final 12 months.
In newer occasions, Mattel has worked with the Veefriends NFT challenge and the 2 firms launched a restricted version UNO deck that includes the Veefriends characters. The NFT agency Cryptoys raised $23 million on the finish of June and Mattel was an investor within the spherical. Andreessen Horowitz (a16z), Sound Ventures, Dapper Labs, Animoca Brands, Acrew Capital, and Draper & Associates additionally participated. In addition to Mattel, different toy and collectible rivals like Funko and Hasbro have additionally issued blockchain-backed NFTs.
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