The U.S. Securities and Exchange Commission (SEC) has launched a game-show marketing campaign to assist buyers make knowledgeable choices “in a playful means.” One of the contestants within the sport present selected to take heed to a star and spend money on crypto.
SEC Debuts ‘Game Show-Themed Public Service Campaign’
The SEC’s Office of Investor Education and Advocacy unveiled “a sport show-themed public service marketing campaign” final week. Titled “Investomania,” the marketing campaign goals “to assist buyers make knowledgeable funding choices and keep away from fraud.”
The marketing campaign encompasses a 30-second TV spot, interactive quizzes, and 15-second informational movies on crypto property, margin calls, and assured returns, the SEC detailed, elaborating:
The marketing campaign encourages buyers to analysis investments and get data from reliable sources to know the dangers earlier than investing.
In the TV spot, the sport present host asks two contestants to select a sq. on a online game board with funding choices. They included web rumors, superstar endorsements, inventory suggestions out of your uncle, crypto to the moon, concern of lacking out (FOMO), meme shares, tulip bulbs, assured returns, and timing the market.
One of the 15-second movies was about investing in crypto. In the video, a star encourages buyers to take their recommendation and purchase crypto property.
The SEC described:
After the contestants make their decisions, the video reveals, in a enjoyable and comedic means, the implications of or a nasty alternative.
“Sometimes investing might appear and feel like a sport,” the SEC famous. “Our ‘Investomania’ public service marketing campaign makes use of a sport present idea to teach buyers in a playful means that investing just isn’t a sport and that they need to do their due diligence when making funding choices.”
The securities watchdog concluded:
Bottom line — don’t play video games along with your monetary future.
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