Seaside Resort in Slovenia Promotes Itself With NFTs
May 15, 2022
The tourism group in Portorož, a summer time resort on the Adriatic coast of Slovenia, has determined to advertise the vacation spot utilizing non-fungible tokens (NFTs). The mission represents the digital part of this 12 months’s marketing campaign to draw guests to the area.
Tourists in Portorož to Collect NFTs and Win Prizes
Shortly after the Slovenian Tourist Board (STB) issued a “sLOVEnia NFT” final month, Portorož, within the southwestern municipality of Piran, has now turn into the nation’s first resort with its personal non-fungible tokens. The predominant objective of the initiative is to showcase the 2 coastal cities as progressive, digital, and sustainable locations, native media reported.
“The door to the metaverse is opening, which shall be a brand new marketplace for future generations,” Alexander Valentin, director of the Portorož Tourist Association, has been quoted as stating throughout a presentation dedicated to the improvements in Portorož.
The new “vacation spot NFTs” are supposed to win guests’ loyalty. Tourists will have the ability to acquire three tokens from three totally different collections, after they carry out three actions: take part in a prize recreation, subscribe to a e-newsletter, and share a sticker on Instagram with the resort’s @portorozpiran account. 100 NFTs can be found in every assortment.
On April 20, Slovenia launched a marketing campaign beneath the “We Are Here” banner within the nation and 6 different nations — Italy, Austria, Germany, Hungary, the Czech Republic, and Slovakia. It is aimed toward spreading the nation’s presence as a journey vacation spot to extra markets. Nine vacationer service suppliers are collaborating and extra are anticipated to hitch, the Primorske Novice information outlet reported.
Besides coming into the crypto world by way of the NFT initiative, Portorož and Piran are additionally growing their promotional actions on social media. The cities have not too long ago joined the short-form video platform Tiktok, the publication revealed.
In latest years, the small, bitcoin-friendly nation of Slovenia established itself as a leader in crypto adoption in Southeast Europe. Thousands of cafés, eating places, accommodations, hair salons, and sports activities amenities throughout the nation accept varied cryptocurrencies. Last fall, the authorities in Ljubljana opened public consultations on a draft regulation regulating crypto taxation.
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