Report: Latam Countries Are Among the Most Enthusiastic About the Metaverse


A brand new survey has discovered individuals’s opinion of the metaverse in rising international locations is considerably extra constructive than of their developed counterparts. The examine, carried out by Ipsos for the World Economic Forum (WEF), additionally exhibits that Latam international locations are among the many most passionate about the way forward for the metaverse and its functions for various industries.

Latam Believes within the Metaverse

More and extra corporations have an interest within the opinions individuals in numerous elements of the world have concerning the metaverse. A brand new survey performed by Ipsos for the World Economic Forum has discovered that, whereas half of the adults the world over have a constructive opinion concerning the metaverse and the way it may have an effect on their lives, rising international locations have a extra enthusiastic sentiment on this problem.

The examine surveyed teams of 1,000 and 500 adults in 29 completely different international locations, thought-about consultant of the particular populations of every nation. The examine reported that the entire international locations in Latam surveyed — together with Chile, Argentina, Colombia, Brazil, and Peru — had a extra constructive opinion that the remainder of the world about metaverse applied sciences. Peruvians had an distinctive opinion concerning the metaverse, with 74% of the adults surveyed being constructive about it, being solely surpassed by some international locations within the APAC space.

More Insights

The survey additionally discovered that most individuals consider that sure functions of metaverse expertise can be extra profitable than others. When requested about which sorts of metaverse apps would change individuals’s lives within the subsequent 10 years, a lot of the surveyed believed that the affect of this tech can be extra intense in actions resembling digital studying (66%), leisure in VR (64%), digital work settings (62%) and digital/enhanced gaming (60%). Trading of digital belongings, one thing that’s already being labored on in a number of remoted metaverse platforms, scored a 52%.

Regarding digital tourism, individuals weren’t so enthusiastic, with solely 48% of the surveyed being constructive about its affect. The examine additional states that:

Familiarity and favorability towards the brand new applied sciences are additionally considerably greater amongst youthful adults, these with the next stage of training, and males than they’re amongst older adults, these with out a college-level training, and girls.

However, even with all these variations, most individuals nonetheless consider that their lives can be impacted by metaverse applied sciences within the subsequent 10 years.

What do you concentrate on the newest metaverse survey carried out by Ipsos? Tell us within the feedback part under.

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