NBA Legend Kevin Durant Joins Coinbase to Help Promote the Crypto Exchange’s Brand

NBA Legend Kevin Durant Joins Coinbase to Help Promote the Crypto Exchange’s Brand

American skilled basketball participant for the National Basketball Association (NBA) Kevin Durant, is becoming a member of Coinbase in keeping with a latest report from Bloomberg. According to the report, Durant will seem as “a face of the model” and can assist promote the change’s promoting content material.

Kevin Durant Joins Coinbase

NBA legend Kevin Durant, in any other case referred to as “KD,” has joined Coinbase in an promoting deal that may characteristic Durant as a Coinbase spokesperson. Durant performs for the Brooklyn Nets as an influence ahead and is widely considered one of many best professional basketball players of all time. The Brooklyn Nets star will be a part of Coinbase as “a face of the model” in keeping with Durant’s supervisor, Rich Kleiman, talking with Bloomberg.

While Kleiman says that KD does minimal quantities of name partnerships, off-court, the Nets’ ahead is likely one of the highest-paid basketball gamers on the planet due to his offers with Nike and Foot Locker. “Kevin does very, only a few model offers and that was by design,” Kleiman confused. “They’re this new mannequin of name accomplice for us, the place they do combine in all completely different components of our enterprise,” Durant’s supervisor additional famous.

Furthermore, Durant and his funding fund referred to as Thirty Five Ventures invested in Coinbase in 2017. The NBA legend joined the Coinbase $100 million funding spherical that yr and has invested in different crypto asset corporations resembling Opensea. Speaking with Bloomberg’s Kim Bhasin, KD mentioned that he’s all the time had an curiosity in financials and enterprise. “Even after I was youthful, I used to be all the time curious in regards to the enterprise aspect of issues and all the time making an attempt to be taught from the folks I’ve gotten to fulfill alongside the way in which,” Durant mentioned.

The Brooklyn Nets’ energy ahead added:

Basketball was all the time primary for me, nevertheless it was clear that there was much more that I might accomplish if I had the best crew round me.

Sports Deals Become a Very Prominent Trend in Crypto This Year

Durant’s partnership follows a slew of sports activities offers which have taken place this yr between sports-related businesses and athletes, and crypto corporations. For occasion, FTX has inked offers with the Los Angeles Angels’ Shohei Ohtani, Green Bay Packers operating again Aaron Jones, and seven-time Super Bowl winner Tom Brady and his supermodel spouse Gisele Bündchen. FTX has additionally partnered with Sports Illustrated and renamed the Miami Heat Arena to “FTX Arena.”

The change Crypto.com made a deal to rename the Los Angeles Lakers’ Staples Center to “Crypto.com Arena.” The change Crypto.com additionally inked a cope with the MMA leisure agency UFC. The largest digital asset fund supervisor, Grayscale, has partnered with the National Football League (NFL) crew the New York Giants. In reality, there have been so many sports activities offers this yr that it has turn out to be one of many largest tendencies within the crypto business in 2021.

What do you consider Kevin Durant becoming a member of Coinbase as an envoy? Let us know what you consider this topic within the feedback part beneath.

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