Long Live Crypto

By Kate Rouch, Chief Marketing Officer

This week Coinbase celebrated a milestone of 10 years in enterprise by doing what we do greatest — constructing! Just this week: Coinbase unveiled our web3 mobile dapp and DeFi wallet and browser, announced our Primer Commerce integration and introduced Coinbase Institute. CMO Kate Rouch explains how Coinbase used this milestone second to shine a light-weight on all those that stay targeted on constructing the future.

COINBASE: The crypto market has taken a downturn. How is your group desirous about this?

Volatility is painful, and may be scary. Nobody likes to lose cash within the brief time period — whether or not in crypto, or the inventory market extra broadly. That mentioned, volatility can also be pure for rising technological breakthroughs like crypto. At Coinbase, we’re impressed by the long run view and the spirit of those that proceed to maintain innovating irrespective of the exterior surroundings.

COINBASE: Where does the boldness in a crypto “rebound” come from?

Coinbase was based 10 years in the past this week right into a “crypto winter.” After founding, we rapidly entered 3 wrenching downturn years. Being in crypto throughout this time was extremely difficult and lonely. But Coinbase and the crypto economic system extra broadly emerged stronger for it. Numerous new and thrilling tasks, entrepreneurs, and communities fashioned throughout that time.

COINBASE: What do you assume Coinbase has realized from previous crypto winters?

Crypto has exited each winter stronger than it entered. This is true throughout all key metrics. Regardless of how lengthy it lasts or how extreme it will get, we imagine this cycle will probably be no completely different. This is the alternative for the defining firms of Web3 to emerge.

COINBASE: What ought to of us take away from this new spot?

Builders construct, and have a long run view. That’s core to Coinbase’s DNA, and the angle that can in the end transfer us all ahead. It’s simple to jot down an obituary. It’s exhausting to deliver one thing new to life. We hope this advert conjures up individuals who have been by way of a lot of these challenges earlier than — whether or not in crypto or past — to share their knowledge, and inspiration. #buildersbuild

Zoom out. Keep transport. And — lengthy reside crypto.


Long Live Crypto was initially printed in The Coinbase Blog on Medium, the place individuals are persevering with the dialog by highlighting and responding to this story.

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