Farmville Creator Zynga to Launch NFT Games, Says Gaming Firm’s Blockchain Lead
American social recreation developer Zynga has plans to launch non-fungible token (NFT) video games within the close to future. Zynga’s vp of blockchain, Matt Wolf, informed the press that the corporate is wanting on the cycle proper now and “determining the place we wish to leap in.”
Farmville and Words With Friends Game Developer Zynga Details Plans to Join the NFT Industry
On February 9, 2022, the vp of blockchain on the gaming firm Zynga, Matt Wolf, told the publication Axios that it has plans to launch non-fungible token (NFT) video games.
The social recreation developer Zynga was based by Mark Pincus, Eric Schiermeyer, Justin Waldron, Michael Luxton, Steve Schoettler, and Andrew Trader in 2007. Zynga’s video games turned highly regarded after the agency launched Farmville on Facebook in 2009, with Zynga Poker and Words with Friends being different successes for the group.
Speaking with Axios contributor Stephen Totilo, Wolf outlined the corporate’s NFT recreation objectives. Wolf stated that Zynga’s present blockchain group has round 15 workers and by the yr’s finish it hopes to extend that quantity by 70-100 individuals.
The vp of Zynga’s blockchain sector says the “studio” is hiring senior positions together with a “tokenomics designer.” Wolf didn’t say precisely when the NFT recreation crafted by Zynga will drop however he stated the corporate was at present considering when Zynga would enter the NFT ecosystem.
“Things are actually frothy proper now,” Wolf stated. “So we’re wanting on the cycle and we’re determining the place we wish to leap in, however we positively have feelers out.”
Following the introduction of NFTs by gaming corporations like EA and Ubisoft, Wolf informed Totilo that NFT-centric ideas in Zynga video games shall be elective. At first, Zynga goals to focus on the blockchain avid gamers who’re already acquainted with the NFT ecosystem.
“When they enter into considered one of these merchandise, they arrive at it from an investor or, a whale, viewpoint and are enthusiastic about particular parts together with yield,” Wolf remarked. Zynga’s blockchain government added:
We don’t wish to carry them one thing that they didn’t ask for, and we don’t wish to assume that they need an excellent, tremendous deep gameplay expertise.
Zynga Faces Competition, Take-Two Interactive Set to Purchase Firm
As talked about above, Zynga is behind the eight ball on the subject of firms like EA and Ubisoft coming into the NFT realm. Other online game corporations like Square Enix and Konami are additionally entering into the world of NFTs. Moreover, there’s competitors from present blockchain gaming leaders like Axie Infinity, a play-to-earn (P2E) online game that’s seen $4.1 billion in all-time NFT gross sales since 2017.
Zynga could not know precisely when the corporate will leap into the blockchain gaming world as a result of the agency could also be coming into an acquisition deal. Last month, the American online game holding firm based mostly in New York City, Take-Two Interactive, revealed intentions to buy Zynga for $12.7 billion.
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