Draftkings Reveals 2022 College Hoops NFT Collection for March Madness

On March 15, the American fantasy sports activities contest and betting firm Draftkings introduced the corporate’s first in-house digital collectibles marketing campaign referred to as the “Primetime NFT Series.” The first Draftkings’ NFT collection drop would be the “2022 College Hoops Collection” launched in unison with the single-elimination school basketball match referred to as NCAA’s March Madness.

Draftkings to Drop First In-House NFT Collection

In July 2021, the fantasy sports activities agency Draftkings (Nasdaq: DKNG) revealed a strategic partnership with the Super Bowl champion Tom Brady’s Autograph NFT platform and with the leisure agency Lionsgate. During the partnership announcement, Draftkings announced the launch of its personal digital collectibles market that can provide NFT drops and secondary-market transactions. The “Primetime NFT Series” would be the agency’s first in-house digital collectibles marketing campaign and it’ll showcase NFTs that includes school basketball stars and moments.

The collection might be referred to as the “2022 College Hoops Collection” and avid collectors might be rewarded for his or her NFT patronage. Collectors who purchase all eight editions of the Draftkings NFTs will get a ninth commemorative NFT following the NCAA championship recreation through an airdrop. “This airdrop will grant collectors precedence entry to the subsequent Primetime NFT Series drop,” the Draftkings press launch notes. The following drops will give particular collectors entry to web site credit referred to as DK Dollars.

“With every drop, collectors might be eligible to obtain DK Dollars, that are web site credit that can be utilized for gameplay throughout all elements of Draftkings’ digital sports activities leisure and gaming ecosystem, like sportsbook and day by day fantasy,” the corporate mentioned on Tuesday. “Eligible holders can use their 2022 College Hoops Collection NFT rewards to position bets and enter swimming pools, brackets, or fantasy contests as all of the buzzer-beaters and Cinderella tales unfold this season.”

According to Draftkings, the brand new “2022 College Hoops Collection” collection will even characteristic an unique one-of-one (1/1) version of all eight collectibles. The agency plans to public sale these NFTs through the Draftkings Marketplace’s public sale platform. “Draftkings is already deeply embedded inside the greatest moments in sports activities, and the brand new Primetime NFT Series will additional drive engagement whereas additionally offering rewards that bridge to our gaming choices for the primary time,” Matt Kalish, the co-founder and president of Draftkings North America mentioned in an announcement.

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