Advertising Agency Launches Campaign to Free Jailed Egyptian Women With NFT Sales
An promoting company from the United Arab Emirates (UAE) and a non-governmental group have launched a marketing campaign that seeks to lift funds for jailed Egyptian girls through the sale of non-fungible tokens (NFTs). The funds raised are already getting used to repay their money owed, permitting the imprisoned girls to depart jail.
Raised Funds to Set Prisoners Free
The UAE-based promoting company, Horizon FCB, has launched a non-fungible token (NFT) marketing campaign that seeks to lift funds to free Egyptian girls that have been jailed for failing to repay their money owed. In this marketing campaign, Horizon FCB has partnered with the non-governmental group Children of Female Prisoners Association (CFPA).
According to a report printed by Unlock Media, the imprisoned girls have been unable to repay comparatively small loans taken out to pay for drugs, emergencies, and different wants of their households, so that they ended up in jail. The promoting company’s basic supervisor, Reham Mufleh, defined the rationale behind Horizon FCB’s determination to assist. Mufleh mentioned:
We created and launched a humane initiative, Breakchains with Blockchain, impressed by the explanations for his or her imprisonment, we created in collaboration with artists from all over the world, NFTs. Each is designed to inform a lady’s story, the story of why she was sentenced. Each NFT is priced on the quantity it would value to free them from their sentence and provides them a second probability at life.
As defined within the report, yearly over 10,000 Egyptian girls are despatched to jail. Their solely crime, in line with the report, is failing to repay their loans. CEO of Horizon FCB Mazen Jawad says it’s the heartbreaking tales of the jailed girls and the plight of their households that prompted the promoting company to start out the marketing campaign.
In addition to elevating funds, Horizon FCB and its companion CFPA are additionally utilizing the novelty of NFTs to lift consciousness in regards to the plight of jailed girls and their households. On March 21, when the marketing campaign was launched, three Egyptian moms have been reunited with their households after their money owed have been paid utilizing funds raised from the sale of NFTs.
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