2 Cryptocurrency Companies Purchased Ad Slots for 2022’s Super Bowl

2 Cryptocurrency Companies Purchased Ad Slots for 2022’s Super Bowl

2 Cryptocurrency Companies Purchased Ad Slots for 2022's Super Bowl

On Wednesday, the Singapore-based digital foreign money alternate Crypto.com advised the press that the agency bought a 2022 Super Bowl commercial slot. The agency follows the alternate FTX after the buying and selling platform bought a Super Bowl commercial slot in October.

Crypto.com Tells the Press the Exchange Purchased a Super Bowl LVI Advertisement

Purchasing an advert slot for the upcoming 56th Super Bowl could be very costly as a result of the occasion attracts thousands and thousands of viewers tuning in to look at the NFL’s championship soccer sport. Recent statistics present that NBC Sports was running low on 30-second commercial slots and sponsors have agreed to pay as a lot as $6.5 million for a slot this dimension. In 2021, metrics point out that the NFL’s Super Bowl attracted 96.4 million viewers on the time.

According to a report from the Wall Street Journal (WSJ), Crypto.com’s chief advertising and marketing officer Steven Kalifowitz advised the publication that it has acquired an advert slot. Crypto.com CEO Kris Marszalek advised the WSJ that the corporate needs to be a distinguished model worldwide and the Super Bowl advert was one solution to get the agency limelight. “Crypto genuinely is for everyone… Going into completely different sports activities simply permits me to succeed in everyone the place they’re,” Kalifowitz defined. “Super Bowl is only one extra step into that, the place it’s as mass as you get.”

The Super Bowl announcement follows Crypto.com’s multi-year deal with the Los Angeles Angel City Football Club. Furthermore, the digital asset alternate bought the naming rights to the Los Angeles Lakers’ area and it’s now known as Crypto.com Arena. In July, Crypto.com revealed that the alternate partnered with the combined martial arts promotion firm UFC. Crypto.com’s Super Bowl advert buy additionally follows advert time acquired by the digital foreign money alternate FTX.

FTX CEO Sam Bankman-Fried: ‘There Is No Bigger, More Mainstream Event to Share a Message’

FTX has additionally been coping with a large number of sports-related partnerships and the alternate acquired the naming rights to the NBA’s Miami Heat area. In October, FTX chief govt officer Sam Bankman-Fried told Bloomberg that there was “no greater” occasion to share a message. Bankman-Fried stated the Super Bowl advert acquisition motivation was to buy “the dimensions of the viewers that the Super Bowl reaches,” Bloomberg’s Katherine Greifeld wrote on the time.

“Our message all through this 12 months has been that crypto is protected, accessible, and prepared for the mainstream,” Bankman-Fried additional defined to Greifeld. “We’re inviting everybody to test it out, and right here to assist them on their journey. There is not any greater, extra mainstream occasion to share a message like that than the Super Bowl.” It appears Crypto.com executives really feel the identical method Bankman-Fried does and is following the identical sample.

What do you concentrate on Crypto.com and FTX airing Super Bowl adverts for the NFL’s 2022 championship soccer sport? Let us know what you concentrate on this topic within the feedback part beneath.

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